Brand Guidelines
The full colour logo is the dominant one, where the background is always dark brown and stretches the full width of the page.
Where the background is white, the transparent background version should be used.
The brown , green and white are the three colours that represent the brand. The brown the background or the outline of the text which is in white for the transparent background version. The green represents the tri-ball icon. With the brand's title in white.
Complementary colours that support the primary colours and add flexibility to design elements like menu element backgrounds and “lighter” text fonts.
The Local To Ossett wording of the logo is League Spartan font.
The main font used for headlines, titles, and major text elements is Montserrat font.
Montserrat font is also used for body text and smaller text elements.
Only Montserrat font should be used for headlines, body text, captions) Consistency should be maintained by keeping headlines, body text, captions of respective font size though the entirety of the content.
The preferred style of images that represent the brand should be bright, cheerful and fresh.
The types of subjects to be featured in photos should be local landmarks, buildings, community events, people interacting, etc.).
The icon used in the branding, including its size, colour, and style should remain to scale with the brand's lettering as defined in logo files.
The overall tone and style of the brand’s communication is friendly, professional, informative, conversational).
The core messages that the brand wants to convey is local pride, community engagement, and support for local businesses.
Language used, including preferred terminology, common phrases, and style preferences are by use of contractions, informal language.
The logo size can change depending on different scenarios however should not be reduced to a point whereby the font loses its definition . Padding around the logo should remain to scale. The logo should be placed on either the accepted brown background using the Full Colour Version or the Transparent Background Version for other colours. Ensure the background colour does not obscure the icon colour or the text of the logo. Do not place the Full Colour Version on a different colour than brown (HEX #343921)
Do not use background colour the same as or close to that of the logo, this includes the outline (#343921)
Font weights should either be normal or bold to immpress a title, and be aligned to maintain consistency across different platforms.
The icon and font that form the logo should always be used together and neither should be used on their own.
Visual examples of what not to do with brand elements, such as distorting the logo, using unapproved colours, or inconsistent typography.
The logo is correctly displayed.
The logo icon is not present.
The logo name is not present.
The logo font is incorrect.
The logo font is distorted.
The logo icon is distorted.
The logo is correctly displayed.
The logo font is is incorrect.
The logo icon is distorted.
The logo font is not present.
The logo icon is not present.
The logo font is distorted.
